The concept:
Share Your Love: 1+1 on the SAME product at McDonald's at the Pride Month.

The idea:
This Pride Month, we will launch billboards and prints that allow McDonald's customers to share their love by enjoying the same product twice!

For example:
• Buy a burger and get the second one for free.
• Buy fries and get the second one for free.
• Buy a McFlurry and get the second one for free.

The aim is to convey the spirit of Pride Month through McDonald's products, communicating the message that 'It's okay to love the same thing'.