The Problem: 
In British pubs, people often stand and drink, leaning on the bar for comfort. The downside? Wet, uncomfortable elbows from spilt drinks on the bar.

The Solution: 
Guinness-branded beer mats are designed to keep elbows dry and comfortable. These mats solve a common pub problem and come with witty messages that add a touch of humour and make the Guinness experience even better.

The copy lines for this advert:
1. Saving elbows, one pint at a time. 
2. For classy elbows only. 
3. Dry elbows, happy pints. 
4. Cheers to dry elbows. 
5. For elbows that drink in style.